"In today's era the universal problem is how hard people have to work just to figure out what to do. Knowledge work has become cluttered and confusing. The way to create something great is to create something simple. Progress requires simplicity."

 

"Over the years I’ve learned a few things about how to keep interfaces simple, and simultaneously keep the power intact for more sophisticated users. Software companies often compete with each other based on the features they provide. The popular assumption is that the more features a product has, the better it will be. In most cases the proliferation of features in products creates more complexity than value. Each feature gets an icon or a link on a Web site or toolbar, and is yet another item that the user needs to wade through before they can find the one that they need."

 

"Any fool can make things bigger and more complex. It takes a touch of genius -- and a lot of courage -- to move in the opposite direction."

 

"Keep it simple, keep it focused."

 

"Keeping things simple is one of the keys to business. Simple messages travel faster and the elimination of clutter allows faster decision making."